Practical business solutions for growth, efficiency and expansion
Memel Solutions supports companies and founders in developing, structuring and implementing business projects — from market entry and operational setup to optimisation and strategic growth.
for ambitious organisations
Project Management
Structured coordination of complex business initiatives with clear timelines and accountability.
- Business project coordination
- Expansion initiatives
- Timeline management
Business Consulting
Process-driven advisory to help organisations build efficient, scalable operational structures.
- Process optimisation
- Organisational structuring
- Digitalisation guidance
Marketing & Expansion
Hands-on support for local market entry, campaign coordination and operational launch.
- Local market expansion
- Campaign coordination
- Launch preparation
Business Development
Strategic support in building, scaling and structuring business models for long-term growth.
- Scaling strategies
- Franchise development
- Partnership structuring
Built on experience.
Driven by execution.
Memel Solutions was founded with the goal of providing pragmatic and modern business support to companies and entrepreneurs. The founder combines operational startup experience, project coordination know-how and strategic business thinking to help organisations implement complex initiatives efficiently.
We believe in actionable strategy over theory — working shoulder-to-shoulder with our clients to deliver measurable outcomes in tight timelines.
Ilja Kosik
A versatile business operator with deep experience across startup ecosystems, operational scaling, and cross-functional project leadership. Ilja brings a rare combination of strategic vision and ground-level execution capability — having led initiatives spanning market expansion, organisational restructuring, and multi-stakeholder project coordination across European markets.
With a background rooted in fast-paced, resource-constrained environments, he specialises in turning ambiguous business challenges into structured, actionable plans that deliver results. His approach combines analytical rigour with the adaptability required to navigate complex, multi-dimensional projects from conception through delivery.
the full business lifecycle
Project Management
End-to-end coordination of business projects with full accountability for timelines, stakeholders, and deliverables.
- Coordination of complex business projects
- Supervision of expansion initiatives
- Support in construction & site setup projects
- Timeline & contractor coordination
- Stakeholder communication management
Business Consulting
Operational advisory focused on building efficient, scalable internal systems and processes.
- Process optimisation & workflow design
- Organisational structuring
- HR and administrative setup
- Bookkeeping process structuring
- Digitalisation guidance & tooling
Marketing & Expansion
Hands-on support for entering new markets, launching locations, and building local presence.
- Local market expansion support
- Campaign coordination & management
- Location rollout assistance
- Operational launch preparation
- Brand positioning in new markets
Business Development
Strategic support in designing, validating, and scaling business models for sustainable growth.
- Business model development & validation
- Operational scaling strategies
- Franchise & multi-location development
- Partnership structuring & management
- Revenue channel diversification
business execution
Business Expansion
Multi-location rollout planning and execution for growing companies
Operational Rollouts
Coordination of site launches, team onboarding, and process setup
Growth Initiatives
Participation in startup acceleration and scaling programmes
Process Optimisation
Consulting support in restructuring workflows and internal systems
UCanDrive GmbH — Driving School Franchise
How we helped Berlin's fastest-growing driving school franchise scale from a single location to a multi-branch operation with structured marketing and operational support.
Visit u-can-drive.comThe Challenge
UCanDrive GmbH, a Berlin-based driving school, had strong brand recognition in one district but struggled with scaling to new locations. They faced fragmented marketing efforts, inconsistent operational processes across branches, and a lack of structured growth strategy. The founding team needed external support to systematise expansion without losing quality.
Our Approach
- Conducted comprehensive market analysis across Berlin districts to identify optimal expansion zones
- Developed a standardised operational playbook for new location launches
- Implemented a multi-channel marketing strategy: local SEO, Google Ads, social media, and referral programmes
- Set up KPI dashboards for real-time tracking of enrollment, lead quality, and marketing ROI
- Coordinated contractor and lease negotiations for new branch openings
- Structured a scalable HR onboarding process for driving instructors
Marketing Strategy
We built a hyper-local digital marketing engine focused on high-intent search traffic and community-level brand building. Each new location received a tailored 90-day launch campaign with geo-targeted ads, local partnership activations, and review generation systems. We also implemented multilingual campaigns (German, English, Russian) to match UCanDrive's diverse customer base.
Key Results
- Student enrollment grew 340% within 18 months of engagement
- Successfully launched 7 new locations with full operational readiness
- Reduced average cost-per-lead by 68% through optimised ad spend
- Built a repeatable location-launch playbook now used internally
- Maintained 4.8-star Google rating across all branches during rapid scaling
- Established UCanDrive as the #1 multilingual driving school brand in Berlin
Project Timeline
Phase 1 · Months 1–3
Market research, brand audit, operational assessment, strategy development
Phase 2 · Months 3–6
Marketing engine build, first 2 new location launches, HR process setup
Phase 3 · Months 6–12
Scaled to 5 additional locations, optimised ad spend, referral programme launch
Phase 4 · Months 12–18
Consolidation, KPI optimisation, handover of internal playbooks and systems
Office Address
Memel Solutions UG (haftungsbeschränkt)
Wolliner Str. 1
10435 Berlin, Germany
Phone
+49 176 7298 5860Business Hours
Monday – Friday: 9:00 – 18:00 CET
Weekend: By appointment
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